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Corporate Museum

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Formato cm 16,5 x 21,5
Pagine 140 colore
English text
Prezzo € 38,00
ISBN 978-88-94869-11-8
Anno: 2017
Anteprima
Xianya Xu

Corporate Museum

From industry identity to exhibition communication
The 3rd industrial revolution / 01

Corporate Museum has experienced more than one hundred years of growth, and it has become a significant member of the museum-associated universe because of its unique character. Meanwhile, the commercialization and multiplicity of the public museum have blurred the discrepancies between them. Many corporate museums are currently popular cultural tourist sites and representations of regional identities. By depicting an image of a corporate museum’s identity, this book critically investigates the design features of this type of museum, deriving insights from an examination of both its public presentation and its corporate task. It aims to present a basic overview of the corporate museum, including its history, in order to better examine the subject in an appropriate context. With the help of multi-interface examination of selected cases, this book intends to flesh out that the corporate museum serves both a commercial nature and also the public interest.

Xianya Xu
Is now a lecturer in East China Normal University, Shanghai, China; and also the director of the program “Spatial and Exhibition Design” for School of Design. She obtained both the PhD and Master Degrees on Interior & Exhibition Design and Architecture in Politecnico di Milano, Italy. Her research interests include the museum study and Urban space Design with publications on several international journals and conferences. Furthermore, She acts as an Architect participating on various practical projects worldwide.
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The 3rd industrial revolution

Tutto 3 /The 3rd Industrial Revolution 3

Handmade in Italy

Claudio Gambardella

Corporate Museum

Xianya Xu

Una storia di corallo: il Museo Ascione

Gioconda Cafiero
(a cura di)
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